SEOmoz and HubSpot‘s annual industry survey on the state of SEO and internet marketing, based on responses from 6,491 marketers, has some interesting insights on marketers and how they use social media for business.
If you are a business owner, you really cannot avoid social media in this marketing age. So rather than ignore it, you need to study it, learn it and participate in it.
In order for something to become viral – meaning, spread rapidly like a virus it has to be something that can easily be sent to others with little effort. It should also be something that “stands out” from the rest of the content on the Internet.
There will come a day when today’s description of digital forms of advertising and marketing will no longer need the digital reference.
There are a lot of great apps. There’s a reason the web is going in this direction, but will we reach a point where the apps that are supposed to bring more convenience to our lives end up creating an incredible inconvenience?
Usually when it comes to website design, often the design comes first and the strategic plan for the site comes last. That should not be the case.
In many ways, such move would make a great deal of sense for Google, who is looking to up the ante on the social front. Twitter combined with YouTube would be huge for such an initiative.
Creating excellent content is a key element of optimising your online presence, but once you have created fantastic information you need to disseminate it.
Millennials are expected to make online sharing a lifelong habit, according to new research from Pew Internet and Elon University. In an online survey of 895 technology stakeholders and critics, 67 percent agreed with the following statement: “By 2020, members of Generation Y (today’s “digital natives”) will continue to be ambient broadcasters who disclose a […]
If branded entertainment is done right, it engages an audience, it informs and enlightens, it entertains and amuses, it’s meaningful and memorable and potentially viral.