Blogger Connections
You aren’t the only blogger out there. This may seem like a bad thing sometimes when there are so many other blogs to read. How will your blog get read if there are so many others that have equally great content? The trick is to get your content on blogs that are already being read. There are many wonderful blogs that get a lot of their content from guest bloggers. You can submit articles that you have already published on your own blog or create something new that you think the particular blogger would like for their blog. They may even have a request for a specific kind of content they would like from those interested in guest blogging.

Along with contributing to blogs that you are following already, make sure that you are also using services that will connect you with other bloggers. These are great for not only getting your content posted elsewhere but also for getting guest bloggers on your blog. These blogger connection services already have a great network of bloggers who would love to share content. It would be a waste of a resource if you didn’t use something like this.

Getting others’ guest content on your blog is another great way to link up with more bloggers. These guest bloggers may not have a particular need for your content yet, but they will most likely read your blog if they are contributing to it. This is great because not only have you acquired another reader, but they will be more inclined to request permission to use one of your blog posts on their own blog in the future or to spread the word about your wonderful blog to all their friends and associates who it would appeal to as well.

Remember when submitting a guest blog post to include the byline that you would like the blogger to use for your guest post. You want to make sure that they give proper credit for your blog, and it makes their job easier if they don’t have to ask you for it. Conversely, remember to request a byline or resource box from each of your guest contributors so that you may give them proper credit as well.

Publishing on Reputable Websites
There are numerous well established article databases and other content-based websites where you can submit your content. These websites are selective about the content that they publish which increases their reputability. This is positive for you because when your content is accepted by these websites and published, you know that your content is top quality. Those who find your content on those websites will also know how valuable your content is by virtue of the fact that it has been published by an already well-respected source and they will be more likely to want more content from you.

Be sure to read the submission guidelines of these websites. If you continue to submit content that is substandard, your future submissions will likely be ignored. If there are minor things to tweak in your content that will make it worthy of publishing on these websites make sure that you aren’t missing out on this. Overlooking necessary but simple corrections is an easily avoidable mistake.

Make sure you are running with the top dogs. If you think your content is worth submitting to a well-respected site, don’t hesitate to do so. Overcome your fear of rejection and go for it. You may be surprised at how valuable those leading authorities find your content. Don’t deprive readers of your information.

Keep Track of Published Content
When syndicating your blog posts and submitting them for inclusion on several different websites, you will want to make sure that you are keeping track of each place they have been submitted to and published. Part of building your credibility is that the content that you write is applicable to more than just your immediate readers. Make sure that you are keeping track of where your content has been published in order to write more content that appeals to those particular audiences.

Remember that part of interaction with readers and customers includes responding to comments and questions. How can you respond to these if you don’t even remember where your content has been published? Keeping track of comments and questions is easy when you are managing content posted on your own blog because you will receive a notice every time there is a comment left. Some blogs offer an option to notify you when anyone posts a comment after you have already posted, but you won’t know about initial comments unless you are keeping track of the post.

One last but very important aspect of keeping track of published content is that, like all marketing strategies, these efforts need to be measured and analyzed in order to create more appropriate future content. If the published content is receiving a lot of positive feedback, be sure to create more like it in the future. If the feedback is negative, adjust your content until it becomes something that readers find useful. Success relies on customer and reader satisfaction. Be sure that you are monitoring this.

Publish Press Releases
When an article, blog post, or video is being syndicated, it is completely appropriate to submit a press release. This doesn’t need to be an incredibly formal, pricey press release. There are many free press release publication services that will allow you to post as many press releases as you wish. Having your content syndicated is big news, make sure that you are reporting it!

Every time we have an article or blog post syndicated, we publish a press release about it. Our excitement about sharing our content with the world is equally felt by our readers who find out via press release. Creating a mutual interest, such as excellent content, with our readers is key in building relationships with them.

Press releases also get picked up by bigger news sources. The syndication of press releases lets even more people know about your incredible content and the cycle of content distribution continues. Make sure that you don’t skip this step because you may find new readers to provide with valuable content. Let the world know that others think your content is as great as you do. Write a press release!

Tweet and Digg About Published Content
Tweets and diggs are like mini, severely informal press releases. If you don’t have the time to sit down and write a press release the moment you find that one of your posts or articles has been published, make sure that you are at least tweeting about it. All of your twitter followers will immediately be aware of your content being published and if they haven’t already had a chance to read it they will be more inclined to do so.

The same concept goes for Digg. You can digg about your content to let even more of the world know what excellent content you have created and where they can find it. Let your friends and business acquaintances know that they can digg this content, too. You can let them know through your other social media platforms such as MyMark, Facebook and Twitter.

Creating great content is extremely important. The next step is to distribute that content throughout the internet so that it can be found. Make sure that you are publishing your content to other bloggers and websites and telling everyone you know that your content has been published there as well. This will increase the effective reach of your information. Start your distribution and information dissemination now!

It’s vitally important to develop a thick skin, especially in the beginning – you’re going to get a whole lot of rejections, no matter how good your ideas or writing are. But here are some ways you can increase your odds of getting a yes:

1. Know who you’re pitching to. There’s a ton of turnover in the magazine business, especially these days. The editor whose name is on the masthead of the current issue may have actually left weeks or months ago. It’s always a good idea to call and confirm before you send your query out. And don’t try to cop out by writing “Dear Editor” – it’s lazy, and editors hate that (they will think, fairly or not, that if you can’t even be bothered to find out their name, you’re probably not much of a reporter).

2. Know the pub you’re pitching to. If you’re not a regular reader of the magazine you’re pitching to, it’s a good idea to go to the library and check out a few recent issues. Look for:
–Which articles are written by freelancers vs. staff (staff are listed on the masthead)
–Regular departments where your story might be a good fit
–Whether or not your idea has recently been covered
–Writing style (first-person vs. third-person narration; formal vs. informal tone, etc.)

3. Know your slant. It’s not enough to tell an editor that you want to write a story for them about weight loss. You need a specific slant, e.g., “9 Ways to Lose Weight While Napping” or “How I Lost 38 Lbs. Eating Nothing But Bananas.”

4. Don’t hide the ball. The editor is not going to steal your idea. Promise. So don’t be cagey – you need to explain enough about your idea that the editor is intrigued, can envision where the story might fit into the magazine, can see that you’ve thought through the details and length of the story, and, most importantly, can see that you can be trusted to write it well and deliver the goods.

“By 2020, members of Generation Y (today’s “digital natives”) will continue to be ambient broadcasters who disclose a great deal of personal information in order to stay connected and take advantage of social, economic, and political opportunities. Even as they mature, have families, and take on more significant responsibilities, their enthusiasm for widespread information sharing will carry forward.”

Some 29 percent agreed with the opposite statement:

“By 2020, members of Generation Y (today’s “digital natives”) will have “grown out” of much of their use of social networks, multiplayer online games and other time-consuming, transparency-engendering online tools. As they age and find new interests and commitments, their enthusiasm for widespread information sharing will abate.”

Most of those surveyed believed the sharing of personal information online has many social benefits as people open up to others in order to build friendships, form and find communities, seek help, and build their reputations. They said Millennials have already seen the benefits and will not reduce their use of these social tools over the next decade as they take on more responsibilities while growing older.

“The majority noted that new social norms that reward disclosure are already in place among the young,” said Pew Internet Director Lee Rainie. “Some experts also expressed hope that society will be more forgiving of those whose youthful mistakes are on display in social media such as Facebook picture albums or YouTube videos.”

Nearly 30% of respondents said the abundant sharing of personal information on social networks by young people will fade, most of them noting that life stages and milestones do matter and do prompt changes in behavior. Among other things, many of the dissenting experts also said Millennials will not have as much time in the future to devote to popular activities such as frequently posting to the world at large on YouTube, Twitter or Facebook about the details of their lives.

“Some of the experts said an awkward trial-and-error period is unfolding and will continue over the next decade, as people adjust to new realities about how social networks perform and as new boundaries are set about the personal information that is appropriate to share,” said Janna Anderson, director of the Imagining the Internet Center and a co-author of the study.

Egypt emerged as top spending market in the region overtaking UAE as Ad Spending surged by 45 percent in the market. UAE put brakes on the declining ad spend in the region and posted a contained decline of 5 percent over the last quarter. All other markets in the region saw a synchronized gain in ad spending over the previous quarter and are KSA (+4%), Kuwait (+21%), Qatar(+10%), Bahrain(+43%), Oman(+1%),Lebanon(+24%) and Jordan(+19%).

Amongst major media types, Television continued following the upward trajectory with a 40 percent growth. Newspaper gained 7 percent spending over the past quarter; however magazines were hit as it declined by 5 percent. With the exception of real estate and Jewelry sector all other sectors are in green reporting healthy ad spending growth. Government and Organizational advertising headed the ranking with an outlay of US $ 440 million equating it to 16 percent of the total market share of US$2.7 billion for the first quarter 2010.

Communication and Public Utilities with a 38% jump in ad spend closely follows Government Advertising spend to occupy the second rank. Toiletries and Household sector occupies third rank and 13% market share. Food Sector holds promising growth with a 45% rise in ad spend. Real Estate continued its downslide and plunged ad spend by 26 percent. However Financial Services reversed its downside movement by gaining 21 percent ad spend compared to previous quarter.

The top 3 spenders in the region for Q1 2010 are Waqfa Masriya, STC and Zain in descending order. After a slow start the internet usage has grown manifolds since Y2000 and the key markets in the region according to TGI survey witnessed a double-digit growth in 2009.Coupled with the increased usage of internet and the need for greater interaction, low cost social media is in focus by marketers. It may even lead to a very high growth in online advertising but in the near future will not make dent in the traditional media.

The region has posted a stable growth even after experiencing some turbulence unlike significant downfall in ad spending that occurred in European and American markets. The ad spend per capita in the region is much lower than other western blocs. The massive infrastructure built in the recent years will make room for service industry to grow.

The implementation of proposed GCC rail system will also usher in bigger growth. Oil and Tourism, two key components of economy in the region, are going strong. However the short term ad spend growth may still face fluctuations with first half of Y2010 likely to face a stalled growth but second half must witness a healthy double digit growth. The ad spend is calculated on the media rate cards and does not account for incentives and discounts that advertisers may avail from media owners.

The concept has been a hard sell as it flies in the face of a lot of conventional wisdom about advertising formats, attention spans, and content credibility. Like most good ideas it seems that branded entertainment’s time has finally come. Various marketing blogs are all a twitter about Orbit Gum’s new campaign called “Dirty Shorts” featuring its first branded entertainment effort, a 5:17 minute branded video from Jason Bateman and Will Arnett. It seems these well-known actors have enough faith in this advertising format that they’ve formed DumbDumb, a branded video production company. Their first effort, “The Prom Date” was viewed 110,000 times in just three days.

Commitment To A Core Message
Of course not everybody has the deep pockets required to hire Jason Bateman, but with proper planning and implementation a branded entertainment video campaign is within reach of most successful small and medium sized companies. The single biggest obstacle in implementing this kind of campaign is not the cost, but rather, the commitment to a style and format most business owners find hard to swallow: the need to focus on a single core reason why customers should purchase your product or service and to deliver that message in some bold or offbeat manner.

All too often entrepreneurs think of advertising in conventional terms like display, banner, and classified (such as Adwords). Even Web video has been pushed, prodded and crammed into pre-roll and post-roll television style spots. The Web isn’t television; it requires a whole new way of thinking when it comes to marketing presentations. The Web is by nature an unconventional arena that demands bold content. You can say and do a lot of things on the Web, but the one thing that won’t be tolerated is boring your audience. Add to that the fact that we live in a product placement world where the line between advertising and content has been permanently erased and you have an advertising environment that demands something different.

You must stop thinking of your website as a digital brochure and start thinking of it as a total immersive multimedia advertising environment that connects to a target audience using standout, break-through communication techniques. The goal is quality engagements not shotgun traffic.

The Goal Is Quality Engagement NOT Traffic
For the average Web business it is important to remember that huge viral numbers don’t come from clever campaigns alone, but rather, are the result of great campaigns plus advertising support, extensive PR, and paid-blog placement. That is not to say that small and medium-sized companies shouldn’t pursue this approach but rather, the goal of these campaigns should be quality engagement not quantity traffic – a far more affordable and productive objective.

How To Deliver Break-Through Advertising
There are various ways to achieve what ad agencies call break-through advertising, but in every case those methods call for content that stands out from the crowd, be it humorous, offbeat, alarming or just plain entertaining, if it doesn’t standout it won’t make a connection, and your website presentation will be instantly forgotten.

So, if you’re wondering whether advertising was technology and data driven, or creatively driven, I can tell you that there are two types of advertising. The tech-data driven ad is all about finding that person who needs what you sell at a time when he or she wants to purchase it and then delivering the message to them. This is the reason why so much of what you see, hear, and read in marketing journals and blogs is filled with statistics and analysis of who is doing what and where. All of which is perfectly fine if the only customer you want is the one that needs what you sell instantly or who is motivated by impulse.

This kind of advertising is all about immediacy; the customer needs or impulsively wants what you provide right now. The key is immediate access. If customers don’t have instant access, chances are the impulse to purchase will fade, or the prospect will find it more convenient to get the product elsewhere. In this type of advertising, timing and immediacy is paramount. The downside is no long-term relationship is established.

Digital products that can be downloaded instantly seem to be most appropriate for this approach, however that must be qualified by the level of cost and sophistication associated with the product or service: the higher the cost and the more complex or advanced the offering, the less impulsive the decision, and the more a client must be wooed. Advertising theory commonly suggests it takes seven engagements in order to win over a client.

The other kind of advertising is creative-based; it’s advertising built around brand awareness and identity. This is the kind of advertising that creates customers, and establishes long-term loyalty. This is the kind of advertising that can benefit from implementing a branded entertainment campaign.

If branded entertainment is done right, it engages an audience, it informs and enlightens, it entertains and amuses, it’s meaningful and memorable and potentially viral. Branded entertainment is more than advertising, it’s marketing, and it is designed to influence attitudes, change perceptions, and prompt action.

Here are five important criteria that need to be addressed in order to run a successful social media campaign.

1. Search Engine Rank Awareness
Social media profiles now make regular appearances in search engine listings. The major search engines are placing greater importance on these profiles as they tend to possess regularly updated topical content and provide quality information that search engine users are looking for.

Any social media profile should be created with search engine placement in mind. Ensure that relevant keywords are placed in titles, and content, and that any links use keywords (located within the anchor text). Brand names should be clearly visible to augment the likelihood of search engines displaying a social media profile for brand-related search queries. Having a social media profile appear in SERP listings will build traffic to that profile and could subsequently lead to additional traffic to the main business website via that profile.

2. Additional Site Traffic from Social Media Posts
Search engines now index and display individual social media posts in their search results. The search engines consider these posts topical, relevant and useful to their users – 3 of the main criteria search engines look for when ranking a page (or submission). Posting quality submissions on social media sites and including links back to a main website, or webpage, within these posts can seriously incréase website traffic – if the posts are indexed and displayed in search engine listings.

Social media bookmarking sites such as Digg, StumbleUpon and Slashdot have been known to drive thousands of visitors to websites. Submit blog posts – and website content – to these sites and there is a good chance that these submissions will capture the interest of readers and result in increased website traffic.

3. Use Social Media for SEO-Based Links
Links back to a main website can be placed in most of the social media profiles. These are useful links from high authority websites and good quality backlinks influence where a website is ranked within a search engine.

Many social media bookmarking sites now apply the NOFOLLOW attribute to links due to abuse, but there are still some major platforms that continue to use the DOFOLLOW attribute. At the time of writing, these social bookmarking sites still allow DOFOLLOW links:
• FriendFeed
• Furl
• Slashdot
• Digg
• Mixx

Even if a bookmarking site applies the NOFOLLOW attribute, links within posts can still pay dividends. Regardless of their SEO-based backlink power, people will still follow these links back to a main site and this means increased traffic and greater site visibility.

4. Target Specific Markets
The simplicity of creating a social media profile allows for the creation of multiple campaigns. A good business strategy should run a main social media profile and then look to create smaller, laser-targeted profiles that cater for very specific niche markets related to the main business interest.

If a business sells a wide variety of products, it should look to create individual profiles that target the different categories of products sold. This tactic allows the business to concentrate on each subset of product, as well as the potential customers searching for these specific products, or type of products. By breaking down social media campaigns, a business can provide relevant, topical information that caters for very specific individuals.

Where other businesses try to capture all potential buyers in one huge net and can only provide generic information to a wide scope of readers about the entire range of their products – the clever business, with their niche market profiles, will reach out to each subset and be able to provide them exactly what they are searching for.

5. Improved Brand Recognition
Many businesses fail to realize the importance of social media profiles when it comes to increasing brand recognition. These social media platforms have millions of daily visitors and provide an unequalled resource for rapidly promoting a brand, or product.

Having a main website ranked high in a search engine for that particular brand name is great – as long as enough people are performing search queries using that specific brand-name keyword. Social media provide an easier solution for promoting brand recognition and this factor should be forefront in any social media strategy.

Make sure the brand is clearly visible in a profile – include it in the profile title and bio; promote the brand discreetly in sporadic posts and if there is a brand-related business logo, this should be placed on the main profile page.

It has been suggested that a person needs to see, or hear, a brand name seven times before they consider becoming a customer. Social media offers a business the best solution for reaching the largest potential audience.

By utilizing social media marketing and concentrating on these 5 important criteria, any business can potentially expand website traffic, sales leads and easily reach targeted customer bases. Social media marketing is starting to become very competitive, but not everybody has learned to optimize their campaigns and fully utilize the power of social media marketing. The business that learns to adapt its strategies and play to the strengths of social media is the one that jumps ahead of the competition.

Two Results are Better than One
I read somewhere that 87% of search engine traffic for a given keyword is allocated from occupying the #1 position in the search engine results page. If you understand SEO, then this post will share a quick method to double your SERP position and the likelihood of improving keyword conversions, once you have reached the Mecca for a specific search term.

SEO is predicated on one simple premise, rankings; in order for SEO to be effective, it must produce ranking on the first page in search engines. Not only is this the crowning achievement of search engine optimization, but once you achieve a top 10 position, then you can pull other keywords into the spotlight as a result of strategic linking. We often refer to this as the buddy system for lateral linking.

Search engine algorithms pay particular attention to individual pages capable of offsetting all of the other inconsistencies of competitor’s web pages and deem one page worthy above all others for any given search term. Obviously the metrics are unique for each market, keyword or niche, but the reality is the same, once a top 3 or more importantly #1 or #1, 2 and 3 positions represent in Google. I have mentioned before, the fastest way to get a top 10 position in Google is to get a link from a website already ranking in the top 10 for that keyword.

It does not matter if that link is provided from your own website or another website, rankings are by the page and there is a daisy-chain effect of linking pages together that fuses the pages through a dynamic give and take relationship (based on citation). This citation can provide the algorithmic equivalents of trust needed for the newly linked page to jump in line past others duking it out for that keyword.

Depending on the competitiveness of the keyword or key phrase and the thresholds inherent to the barrier to entry; the time required to initiate a campaign, create all of the necessary content, inbound links and citation from other web 2.0 properties, RSS feeds and social bookmarking sites divided by the amount of time you invest managing or outsourcing the various components involved determine your profitability and return on investment.

With this in mind, from a tactical perspective, it’s better to leverage the SERP positioning you already have, than look outside of your own website for off page ranking factor. If you understand the power of a #1 position, then you can replicate this next simple SEO tip.

1. Identify all current #1 positions in Google for keywords.
2. Validate they still exist.
3. Use Keyword Research to find “related keywords” – based on the #1 ranking
4. Link from the page that ranks to a new page (using similar anchor text or overlapping keywords to promote the new page).
5. Let the new page get indexed, then check the SERPs

Identify
My favorite tool for this is SEM Rush, but if you don’t want to use this, there are other programs out there, or even Google webmaster tools can show you your websites top ranking SERP positions when you log in.
Either way, this is your base, so, identify the keywords which could represent hub status for your SEO campaign and pass along the power of ranking to other pages in your website.

Validate
Check to see if you still hold the #1 position, even a top 3 will do, but this tactics works better if you are at the helm of a particular search phrase.

Keyword Research
You should be able to gauge whether or not the keyword is profitable for you based on the frequency of hits and the type of traffic you garner as a result. You can always look through Google Analytics or whichever analytics package you have to assess the keywords that represent the highest percentage of traffic to your website. Once you know what those keywords are, then use keyword research to find stemmed semantic variations that also fall under the same category or keyword cluster.

Linking
The closer the shingles (groups of keywords) the more effective this technique is. You can call this padding the search results (if you use similar exact match titles, tags or content), or you can pass this ranking factor along to help synonymous terms.

Simply go back and edit the page ranking in the #1 position and add a link to the new target page (with the keyword you intend the target page to rank for as the anchor text). Then, the authority from the page in the #1 position will group the new page under its umbrella and pull that page into the spotlight.

When the new page gets crawled and the old page reveals the connectivity between the two, typically a double SERP position occurs or a double position accompanies by jump links, breadcrumbs or the [+] with additional search results for that keyword appear in Google to showcase the degree of relevance your website has for the said term.

You can then build additional deep links from other sites or addition internal links to the newly dubbed page. As a result, you should see buoyancy for bother pages for multiple keyword variations related to the parent keyword cluster.

With this simple tip you can double your conversions by increasing your websites semantic array of keywords it appears for. Obviously you will know which keywords and traffic is most lucrative for your business model, but this technique is priceless for creating controlled keyword stemming if you understand the vast implications underlying its premise.

Social online marketing is the favourite buzzword and nobody wants to be left out. But have you considered if you have hired the right agency or individual that suits your business needs? While most institutions have made it big in the world of social online marketing and the social media consultant’s job looks plum, there are a plenty who haven’t tasted success yet. We considered the reasons for their failure and came up with the following:

Not responding to client feedback
Most companies have a customer feedback form included in their websites. Sometimes there are open forums or groups created in the social media websites to encourage discussion about the products or services provided. What happens however is that companies or the social media consultant refuses to listen to or respond to them. Over a period of time, these customer grievances remain online for more visitors to see.

Concentrating only on their product or service
There might be a plan in place, but the plan includes only ‘us’. This sort of a mindset will not work well in the social media sphere. Your social media consultant needs to be aware how the social media marketing functions on the principles of sharing on the web. Your business page or website needs to be creatively done and full of information, images or videos that attract attention and also acts as a storehouse of information. A curious visitor might not add to your revenues, but in the long run he will remember you for sharing some valuable information with him.

Not technology savvy
Does your website replicate an online brochure with some images and a few lines about you? Its time you team up with your social media consultant to jazz up your business page, profile or website that is more attractive and useful to the visitor. Technology is moving ahead in leaps and bounds and your social media consultant is the best person to guide you through this procedure.

Company ethics Vs social media
At times the policies and rules come in the way of connecting with the customers. The SMO business can flourish only with honesty and sincerity about how you want to be a part of your customers’ life. When your products, policies, or processes are not customer friendly, social media cannot be of much help.

With prominent brands and institutions meeting a dead end at the social media sphere, its time you seek professional help for your social media strategy. Exploit the power of social media but rely only on a good strategist who knows how to fetch you millions for a zero investment.

Current e-reader owners are more likely to have a favorable view about the value of magazines. Just over quarter (26%) are more likely than the average adult to say magazines relax them, 20 percent more likely than the average adult to report that magazines make them think and 11 percent more likely to feel magazines give them good ideas.

“There has been a lot of conversation about whether e-readers and tablets will provide an added boost to magazine readership,” said Anne Marie Kelly, SVP, Marketing & Strategic Planning at MRI. “MRI’s data certainly show e-reader owners are strong fans of magazines–a good indication for the potential of these devices to become strong magazine platforms once they are broadly adopted by the marketplace.”

Following are two client buzzwords that lead to more freelance writing jobs. Incorporate these into your marketing efforts and you’ll be surprised at how many more writing jobs you can get. The two buzzwords that lead to more freelance writing jobs…

You
You has been touted as the most powerful words in the English language. Why? Because it puts the prospect front and center. It plays to the WIIFM advertising principle, e.g. “What’s in it for me?” When you use the word you in your queries, for example, it makes prospects feel as if you’re speaking to them directly – not some unknown business prospect. Following is how to use the word “you” effectively when you query clients:

Wrong Way: Clients who used our SEO writing services experienced, on average, a 25% increase in online orders.

Right Way: You will experience a 15-25% increase in online orders when you use our SEO article writing services.

Easy
Who doesn’t want a solution to their problems? And, who doesn’t want that solution to be “easy”? When prospects see the word easy, it takes away the anxiety of “this is another thing I’m going to have to tackle.”

The reason firms hire freelance writers is to get work done that they either don’t have the time to do in-house, or don’t have the staff to complete. Whatever the reason, prospects like to feel that
they’re getting an uncomplicated solution to a problem. Whenever possible, make it easy for prospective clients to work with you. Some ways to do that are:

i) On your website, don’t have them fill out long, complicated questionnaires. Have a simple email address where they can email you, or a phone number where they can call you, or a short questionnaire where they spell out what they need so you can get back to them with an immediate answer.

ii) In your correspondence, relay to them how easy it is to work with you. For example, you might say, “To complete your SEO article order, all you have to do is email me the keyword phrases and how many articles you need. I will confirm with you and get your articles back to you in 48 hours. That’s it!”

In essence, you’re letting them know that all they need to do is fire off a simple email and the work will be done almost immediately. No complicated questions to answer, forms to fill out, confidentiality agreements to sign, and so on.

Remember, all most clients want in a freelance writer is someone who is competent, professional and reliable. If you highlight these factors, along with the fact that your services are all about them (e.g. using the word “you”) and that it’s easy to get started with you, then you are more than 90% of the way to landing more freelance writing jobs.