It’s no surprise then – the world’s most talked man at the moment and his team have figured on the top spot of Fast Company’s “World’s 50 Most Innovative Companies” list.

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“From politics to technology, energy, and transportation; from marketing to retail, health care, and design, each company on the following pages illustrates the power and potential of innovative ideas and creative execution. These are the kinds of enterprises that will redefine our future and point the way to a better tomorrow,” says Fast Company.

Barack Obama’s presidential-campaign team relied on technology — what was known internally as the “triple O,” or Obama’s online operation — to connect with voters better, faster, and more cheaply than ever before. The team has become the envy of marketers both in and out of politics for proving, among other things, just how effective digital initiatives can be.

“We never felt like, ‘This is our community,’ ” says Chris Hughes, the campaign’s director of online organizing. “This is the community of all the people who empowered it.” The community that elected Obama raised more money, held more events, made more phone calls, shared more videos, and offered more policy suggestions than any in history. It also delivered more votes. And it continues to act: In mid-December, house parties were held in 2,000 cities and towns to discuss how to carry on; 86% of those surveyed said they plan to provide grassroots support to Obama’s legislation.