Category: Blog


  • The tech industry, with its glossy keynotes and promises of a better future, often feels like an impenetrable black box. We use the apps, scroll the feeds, and trust the algorithms without ever really seeing what’s happening on the inside. But a new wave of books from tech insiders, journalists, and experts is pulling back…

  • The Importance of Distinguishing Editorial from Advertorial: A Call for Ethical PR Practices

    When it comes to public relations (PR), maintaining transparency and upholding ethical standards are paramount. One crucial aspect of this responsibility is the clear distinction between editorial content and advertorial content. Unfortunately, there have been many instances where PR agencies have blurred these lines by attempting to pass off advertorials as genuine editorial content. This…